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Sports sponsorship is the form of communication involving the most amount of money behind TV and press advertising. The breadth of its TV coverage makes football the largest marketing platform in the world.
SPORTFIVE offers several partnership options (official partner, major partner, member of the corporate club, public relations, event management) that correspond to different scenarios and degrees of client commitment.
Other than advertising by means of panels, which is the most conventional form of advertising in stadiums, there are a number of other innovative supports, which can be used creatively and effectively to give exposure to the sponsors’ brands (static or rotating panels, 3D carpets, corner posts, electronic signage, product display stands, video screens, etc.)
The shirt sponsor is present in all the club, national or international competitions and matches, at home or away, and also benefits from signage in the stadiums.
The acquisition of the naming rights for a stadium is the latest form of sponsorship of football clubs. Naming is an extremely efficient means of communication, which generates billions of media contacts each year.
Stadiums represent more than sporting enclosures and are a privileged location suited to encounters and exchanges where companies can meet or also invite their customers to share in a unique experience.
Events and promotions
The brands become living and tangible for the spectators in the stadiums. Thanks to a wide variety of promotional activities, sponsors can provide information or entertainment and create emotional links with the public.
The official website of the club allows the brand to be displayed efficiently due to interactive features.